Welcome y'all! We're the McNeils. We are a growing family of four, living in Louise, Texas. Our journey into clean living began in 2021 when we welcomed our first child to our family. Like many new parents, we started paying closer attention to the everyday products our family was using and became increasingly concerned about the toxins hiding in so many household essentials.

Determined to find safer alternatives that didn’t compromise on quality or cost a fortune, we set out on a mission to create natural, affordable products that are truly safe for our family—and yours. Toothpaste was the first step on this journey, and we couldn’t be more excited to share it with you.

Our toothpaste is crafted with carefully selected, high-quality, non-toxic ingredients that you can trust. It's safe, effective, and made with your family's health in mind—because what goes into our bodies matters. We believe that everyone deserves access to clean products without breaking the bank. From our family to yours, we’re committed to making healthier choices simpler.